The NFL Color Rush program has been around since last season. The concept was developed in conjunction with the efforts of Nike. There is a lot of speculation surrounding the true purpose of the program, though some of the rumors have grown a little outlandish over time, drawing NFL odds enthusiasts into conspiratorial conversations.
As far as Nike and the NFL are concerned, though, the program gives teams in the league a chance to honor each franchise. The program also gives teams a way to engage with spirited fans, this along with making Thursday night a far more intriguing experience.