White Castle

‘Undercover Boss’ at White Castle: It’s good to inherit the company; not so good if you have to work there!

This week’s Undercover Boss offered abundant evidence that big businesses inherited by family members can be a bad idea. Dave Rife, a great-grandson of the founder of the White Castle hamburger chain, began the hour in the standard Boss format — by telling his executives that he was going undercover. But instead of a board-room table ringed with attentive business-people, a gaggle of indifferently-attired relatives clomped in to what looked like a hotel ballroom to hear what their brother/nephew/uncle/whatever Dave planned to do. This, along with footage of Dave tooling around in a sporty red car saying he has “a lot of toys,” set the sour tone for this week.  Read full story here

The new reality television series Undercover Boss, has started with a bang!

With almost 40 million viewers, to the launch of the show when it premiered after the Super Bowl.


This Sunday night we will see another boss step into the shoes of one of his workers. Cody Brooks the president and CEO of  Hooters of America Inc, will join his staff as a worker, undercover.  Read more here

Watch White Castle’s Dave Rife in This Week’s Undercover Boss

Larry O Donnell

Undercover Boss premiered on CBS right after Super Bowl XLIV. The first episode of Undercover Boss on CBS featured Waste Management President and Chief Operating Officer (COO) Larry O’Donnell going undercover for a week as Randy Lawrence, to do various underling jobs.

Next week: into the Slurpee-slick empire otherwise known as 7-Eleven stores. As a regular patron of my gleaming local one, I’d better see the night-manager who sells me my 16-ounce coffee receiving a big bonus check…Read more here

Posted by:  BBParks

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