Victoria’s Secret Fashion Show

victoria's secretJust a reminder!….Victoria’s Secret Fashion Show Tonight!

Marisa Miller, Doutzen Kroes and Miranda Kerr are the newest  Victoria’s Secret angels to  earn their wings.

You can see them strut their stuff tonight along with the lingerie giants brand models Heidi Klum, Karolina Kurkova, Adriana Lima, Alessandra Ambrosio and Selita Ebanks.

All three newbies had graced the Victoria’s Secret catwalk before but they weren’t fully part of the family until they went to Miami last month for the runway show spectacle that will be televised tonight.

Usher will perform in what is expected to be a specatular event!

VS Opening of the Flagship Store

About

Victoria’s Secret is an American designer, manufacturer, and marketer of women’s lingerie, womenswear, and beauty products. The company was founded in 1977 by Roy and Gaye Raymond as a response to packaged underwear, which Roy Raymond considered to be “ugly, floral-print nylon nightgowns”.

In 1995, Victoria’s Secret began holding their annual Victoria’s Secret Fashion Show, which is broadcast on primetime American television. Starting with the 1995 fashion show, they are “a combination of self-assured strutting for women and voyeuristic pleasures for men—and lingerie becomes mainstream entertainment.”

Ken Weil, vice president at Victoria’s Secret, and Tim Plzak, responsible for IT at Victoria’s Secret’s parent company Intimate Brands, led Victoria’s Secret’s first-ever online streaming of their fashion show in 1999. The 18 minutes webcast streamed February 2, 1999, was at the time the Internet’s “biggest event” since inception. The 1999 webcast was reported as a failure by a number of newspapers on account of some user’s inability to watch the show featuring Tyra Banks, Heidi Klum, and Stephanie Seymour as a result of Victoria’s Secret’s technology falling short being able to meet the online user demand resulting in network congestion and users who could see the webcast receiving jerky frames. In all, the company’s website saw over 1.5 million visits while the Broadcast.com’s computer’s were designed to handle between 250,000 and 500,000 simultaneous viewers. In total, 1.5 million viewers either attempted or viewed the webcast.

The 1999 webcast served to create a database for Victoria’s Secret of over 500,000 current and potential customers by requiring users to submit their contact details to view the webcast. The next spring Victoria’s Secret avoided technical issues by partnering with Broadcast.com, America Online, and Microsoft. The 2000 webcast attracted more than two million viewers.

By 2011, the budget for the fashion show was $12 million up from the first show’s budget of $120,000.

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